Step 1 crawls your website using your sitemap and recursive link following, discovering up to 100 URLs. Step 2 audits each URL with real HTTP requests using Googlebot headers — checking status codes, redirects, robots.txt rules, noindex tags, canonical tags, H1 tags, schema markup, and soft 404 patterns. Step 3 uses Claude AI to generate ready-to-upload fix files: a redirect CSV for Shopify or .htaccess rules for WordPress, robots.txt fix code, schema JSON-LD for each page missing it, and AI-rewritten meta descriptions.

Yes. Export batches of 100 URLs from Google Search Console (Coverage → Not Found → Export), paste them into the bulk URL checker, and download the redirect CSV after each batch. For Opencart URLs with query strings like ?route=product&product_id=123, the tool generates a Cloudflare Worker redirect rule since Shopify cannot natively redirect query strings. Repeat across batches and merge the CSVs before importing to Shopify.

The free plan uses slug-similarity matching — comparing the last segment of each old URL to new URLs. This works about 70% of the time for simple cases. The Starter and Agency plans use Claude AI (claude-haiku-4-5) which understands product names, categories, and content context, achieving 95-100% accuracy. For example, the AI correctly maps /index.php?product_id=456 to /products/anchor-chain by understanding the content relationship, not just the URL text.

The tool works for any website. When you select Shopify, it generates CSV in Shopify's import format and robots.txt.liquid for Shopify themes. Selecting WordPress generates Apache .htaccess RewriteRule blocks and standard robots.txt. Custom works for any other platform and generates generic redirect mapping with implementation notes. The URL discovery and audit work identically across all platforms.

The Agency plan allows you to manage up to 15 websites in your dashboard and run up to 15 total audits per month shared across all sites. So if you have 3 active clients, you can run 5 audits per client per month. If you have 15 clients, you get 1 audit per client per month. The constraint is 15 total audit runs, distributed however you choose across your sites.